This is why most clients invest in PPC, to begin with, but continuous campaign improvement and expert tactical management are required to boost click-throughs and conversions over time. Our professional staff of PPC management specialists knows how to accomplish this.

Straight North tests every campaign with the goal of reaching an ever more relevant target audience, as well as an ever-larger one. Better-quality click-throughs lead to better sales leads and bigger orders. Through continual refinements in keyword selection, ad messaging, landing page content/design and technical campaign management,

The impact of more PPC leads and better PPC leads to more sales and better bottom-line results. We earn our fees by producing profitable results for clients.

We encourage our clients to keep their sales leadership teams wired into our PPC campaigns. This gives client sales departments valuable insight about which products and services are drawing attention, and which offers generate interest. In addition, because we validate PPC inquiries by reading every form and listening to every phone call generated by the campaign, we draw the client’s attention to high-quality leads, empowering them to take action while the leads are still hot.

PPC is an extremely affordable option for extending brand awareness and building brand credibility. During our PPC campaigns, search engine users see the client’s name repeatedly for search queries related to what it sells. Even when no direct or immediate conversion from a PPC ad occurs, the totality of ads in the campaign adds up to an ever-increasing pool of target prospects favorably disposed to do business.

Straight North’s PPC campaigns give our clients visibility over competitors on SERPs (search engine results pages) and prevent competitors from acquiring click-throughs on searches for your branded terms. Although competitor campaigns (campaigns targeting another company’s branded terms) are not a good practice, many companies engage in them, costing reputable companies like yours leads that should be coming to you.