Best Marketing Blog
A place to discuss and share your marketing strategies and tactics. We regularly post blogs to help our clients and visitors achieve the best value for their online marketing efforts.
How To Improve Your PPC Performance In 14 Ways
A Systematic Approach to High-Performance PPC Campaigns Consistent PPC success isn’t built on assumptions or random tweaks; it’s driven by a structured, repeatable process. By
Google Maps SEO: Hidden Gaps That Could Hurt Your Business
Local visibility directly impacts revenue, yet many businesses lose momentum because small issues are easy to overlook. At Installs Infotech, we often see brands struggle
Best AI Tools for PPC Marketing Success in 2026
The world of digital advertising is changing in a big way. In the past, pay-per-click (PPC) marketing was mostly done with spreadsheets, manual bidding, and
AI Powered PPC Advertising: Smarter Ads for Better Results
Many experts in the field didn’t think that artificial intelligence would change paid search marketing as quickly as it has. Almost three out of four
Best AI SEO Tools to Win Organic and AI Search in 2026
AI-powered answer engines such as Google AI Overviews, ChatGPT, Perplexity, and Gemini are changing how information is discovered, impacting search visibility alongside classic blue-link rankings.
New GSC Annotations Update Here’s What You Need to Know
GSC Annotations Update: Google has introduced a powerful new upgrade to Search Console performance reports: custom annotations. Announced by the Search Console team on November
The Ultimate SEO Workflow Blueprint You Need
Every single minute, over 9.5 million Google searches take place, a number that shows just how vital visibility on Google remains. With Google holding nearly
Why Is SMS Marketing Effective For Businesses?
A lot of firms want to know if SMS marketing works for them. Yes, the answer is yes. Text messaging is fast, gets people involved,
How Google E-E-A-T Critically Impacts Your SEO Strategy?
Google E-E-A-T — short for Experience, Expertise, Authoritativeness, and Trustworthiness — is now a major ranking factor in Google’s search algorithm. It helps determine which
How to Rank Website on Google 2025
Rank website on Google involves a combination of search engine optimization (SEO) strategies. Here’s a step-by-step guide to help you rank website on Google: Tips
AEO vs SEO: What’s the Difference and Why It Matters in 2025
In the digital marketing world, staying ahead means understanding the latest trends. While SEO (Search Engine Optimization) has been the go-to strategy for years, AEO
What is Answer Engine Optimization? 7 Easy Steps to Boost Your Reach
Answer Engine Optimization (AEO) is the process of optimizing content to appear as direct answers in search engines, voice assistants (like Alexa, Siri, and Google
Top 10 Latest Digital Marketing Trends in 2025
The digital marketing landscape is constantly evolving, with trends shifting as quickly as consumer behaviors. As we move into 2025, businesses face a dynamic mix
Social Media Marketing Company in India
Social media marketing is the process of using social media platforms to promote products, services, or brands, engage with an audience, and drive business results.
10 Digital Marketing Tools in 2025
Effective marketing requires the Best Digital Marketing Tools to increase productivity and ROI in today’s digital world. Whether you’re new to digital marketing or have experience,